In January 2020, we held a Hoka test run event. Well, you like these runners! Radical change often comes about in trying to solve a simple problem. Hoka One One’s original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, they inadvertently reinvented the running shoe. Their new shoes improved the experience of going uphill too. And down again. And up again. It turns out that redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can help all runners perform. If you’d like to try the Hoka for yourself, we still have the try-ons in The Sports Room, so why not pop down and take them for a test-run?